The Birth of a Strategic Plan: A Nine-Month Journey

In any organization, whether a small business or a significant regulatory body, the ability to adapt to change and plan for the future is essential.  As a leader, you understand that a compelling strategic plan is more than just a document—it’s a dynamic roadmap.  I’m eager to share my experience developing the College of Alberta Dental Assistants (CADA) Strategic Plan 2025-2030 and the invaluable lessons I’ve learned from this nine-month journey.

Lesson 1: Go Beyond the Boardroom.  A strategic plan that truly resonates is shaped by the people it will serve.  We began this project with a core principle: build a foundation of truth that didn’t just meet in a boardroom; we actively sought out every voice.  We engaged with hundreds of registrants, staff, educators, and partner organizations through surveys, interviews, and focus groups.  This extensive stakeholder engagement was not just a step—it was the cornerstone of the entire process, ensuring the final plan was relevant and embraced by the community.

Lesson 2: Make Strategy Engaging.  Creating a shared vision can be challenging.  We transformed our strategic planning retreat into an interactive, gamified experience . his approach turned a typically formal process into a dynamic and collaborative one.  It allowed us to convert a mountain of feedback into a clear, shared vision and four core strategic pillars.

  1. Defining Our Role: Clarifying our purpose and value.
  2. Elevating the Team: Championing the growth and excellence of our people.
  3. Building Trust: Establishing and Maintaining Lasting Relationships with Stakeholders.
  4. Optimizing the Organization: Ensuring we operate efficiently and effectively.

Lesson 3: The Roadmap is a Call to Action.  The culmination of our effort is a comprehensive 5-Year Action Plan.  It’s a clear roadmap with measurable results, turning our shared vision into actionable steps.  It’s proof that with a collaborative and inclusive approach, any organization can craft a plan that is not only strategic but also deeply rooted in the community it serves.

I’m very proud of what we achieved with CADA, and I believe these principles can assist any leader in guiding their organization towards a stronger, more trusted future.

Thanks for reading.  Please reply at any time with questions or feedback for our Team.

Ready to accelerate your growth and solve your biggest organizational challenges?  Here are three ways we can work together:

1:1 Coaching & Strategy Book a private session to help you map out and achieve your most ambitious goals for 2026 and beyond.

Book a Keynote or Event.  More than just “another keynote,” this message inspires, engages, and accelerates your Team to measurable success.

Organizational Consulting I work with leaders who want to make their organizations more effective and robust.  I have never met a leadership team too stupid to succeed, but I have met many that were too dysfunctional.  I help teams become better aligned, clarify their purpose, and solve the core issues of politics, confusion, high turnover, and wasted resources.

Contact Steve by copying the following into your email address bar: Steve@StevenArmstrong.ca

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