About Steve

Steven Armstrong worked worldwide as a member of the Canadian Armed Forces and the Red Cross for more than four decades. On the literal frontlines for many of the globe’s most notable humanitarian crises during that time – ranging from the shores of Sri Lanka after the 2004 tsunami, to the aftermath of 9/11 in New York, to wildfires across Canada, to the devastation of floods [most recently in British Columbia} – Steve has proven, over and over again, what authentic leadership means.

Faced with complex missions and tasks that required extreme precision and unfailing resolve, Steve learned early on that properly inspiring his teams to act, move, and overcome obstacles would be the key to ongoing success. Rather than force compliance, he used his natural virtue, honour, and trustworthiness to motivate people. This exceedingly “human” side of his character enabled authentic connections and trust – instilling confidence, determination, and encouragement in all who followed his examples.

As a speaker, consultant, and author of You Can’t Lead From Behind, Steve uses humour, honesty, and a lifetime of hard-learned lessons to tell his story and teach others how to become better and more effective leaders. Through his global experience, his approach is down-to-earth and genuine, giving you and your leadership team the personalized tools and confidence they need to succeed.