Leader – Soldier – Humanitarian
Where would you like Better results?
The Authentic Leadership Authority
Steven Armstrong is a foremost expert on authentic leadership, with a career spanning forty years on the frontlines of global humanitarian crises.
As a veteran of the Canadian Armed Forces and the Red Cross, he has led teams through extraordinary challenges, including the 2004 tsunami in Sri Lanka and the aftermath of the 9/11 attacks. Steven’s philosophy is straightforward yet impactful: authentic leadership is built on trust and genuine connection, not on coercion.
In his book, You Can’t Lead From Behind, and through his consulting and speaking engagements, Steven shares practical, hard-earned lessons from his career to equip leaders and their teams with the personal tools and unwavering confidence needed to inspire action and achieve success.
The Humanitarian Strategist
Steven Armstrong is a highly experienced strategist and an expert in high-stakes operations. With a master’s degree in public policy and management and over 40 years of service in the Canadian Armed Forces and the Red Cross, he has a strong record of bringing order to chaos. He has led and coordinated responses to some of the most complex disasters in recent history, including the 2021 British Columbia floods, the Fort McMurray firestorm, and the 2004 Indian Ocean tsunami.
As a former certified municipal manager, Chief Administrative Officer, and provincial director, Steve has learned that a leader’s success isn’t about their title — it’s about their ability to inspire. He draws on his extensive experience and straightforward approach to motivate others through trust, integrity, and a shared purpose.
Through his consulting, speaking, and writing, Steve now equips organizations across various industries with practical, hard-earned lessons that enable them to build resilient teams and lead with unwavering resolve.